newMedia Buyer - Facebook & Instagram

Date Posted: EmployerActive 2 days ago
Salary:
Dallas, TX+2 locations•Remote

Job Description

Hybrid In office/remote position

AWL is looking for a Media Buyer with experience buying all types of digital media, with a particular focus on running direct-response display and native campaigns. This is a hands-on role, and the ideal candidate is an analytical media buyer who can build, execute, and optimize display media buys programmatically within ad buying platforms.

We are looking for a self-starter with a strong background in large scale consumer acquisition and media buying analysis, ideally in the lead generation space. This role will be responsible for establishing and scaling an overall direct-response display media program; owning programmatic advertising, paid social media, real-time bidding and programmatic buying, and display / social innovation strategy. A critical eye for detail and a love for data analysis is a must.

General Responsibilities:

  • Ideate, plan, execute, and optimize comprehensive display and native marketing strategies, media plans, and campaigns
  • Build, traffic, and launch campaigns within DSPs
  • Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term
  • Analyze daily performance to inform optimization and testing
  • Relentlessly focus on driving high-intent insurance consumers from digital marketing solutions
  • Innovate around new creative formats, technologies, tracking, and media formats
  • Ensure alignment of display and programmatic campaigns to customer goals

Requirements:

  • 4+ years of hands-on media buying, via direct publishers, ad networks, exchanges, and DSPs, ideally in the lead generation space
  • Experienced in managing programmatic and RTB campaigns and optimizing towards business goals
  • Working ad operations proficiency to traffic, QA, and troubleshoot ad tags / assets and campaign tracking / measurement
  • Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
  • Well-versed in display marketing best practices and measurement
  • Proven experience profitably driving high-volume display customer acquisition
  • Experience with professional analytics tools and analysis methods
  • Robust analytical skills and ability to work with and analyze a large volume of complex data
  • Expertise with Microsoft Excel
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details
  • Extremely self-motivated with a strong work ethic
  • Ability to work independently as well as part of a team
  • Bachelor’s degree preferred

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program
  • Relocation assistance
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Work Location: One location

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Job Detail

  • Job Id
    19722a34ec553b83
  • Location
    Dallas, TX+2 locations•Remote
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Positions
    Available
  • Career Level
    Experience
  • Gender
    Male/Female

Contact

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