Wyld produces the best tasting beverages and edibles on the market using real fruit and natural flavoring in our products. Consistent quality and stunning packaging makes Wyld an ideal choice to take on life’s adventures.
As a company, we hire individuals that seek adventure, test boundaries, and live life to the fullest. We love what we do and we work hard to be the best.
The Regional Trade Marketing Manager will activate, execute, and accelerate strategic deployment of marketing strategy in the field. This role will work collaboratively with sales team members to build capacity and programming which amplifies existing success and opens new opportunities while connecting marketing team members to real-time intelligence from the field. The Regional Trade Marketing Manager will be data driven to develop strategies to improve brand adoption and product velocity in a variety of channels including trade shows, distribution, retail, and consumer activations.
Duties and Responsibilities
Lead trade marketing annual planning & determine priority activities that will have the greatest impact on the cannabis shopper to drive traffic to stores and conversion
Identify whitespace promotional solutions to support in achieving our Annual Plan
Develop National Retail Calendar & Planning and collaborate with Brand Teams
Develop programs that will drive sell out volume with clear KPIs set that can be tracked and measured in markets
Determine best in class execution standards as well as test & learn programs & activities
Develop & roll out Brand and Educational Strategies & solutions in-store across Canada, inclusive of Digital Retail & Education Solutions
Develop kitted programs to be executed in market on time for launches
Work with sales analytics on program ROI & CAAP achievements
Drive staff incentive solutions where feasible and allowed
Maintain ownership of trade budget, including trade tools, activations and brand specific customer investment
Measure & prioritize investment by customer with aligned internal methodology
Manage all vendors, payment terms, delivery and quote management
Working in partnership with the sales team to identify risks and opportunities to volume estimates and make recommendations on opportunities to close gaps.
Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory and ordering to balance supply & demand while minimizing inventory losses
Bachelor degree in Marketing or equivalent experience
Proven skill in project planning, execution, and evaluation
Strong record of producing positive results through trade marketing programming
Ability to influence others to inspire and activate individuals toward intended brand goals
Strong communication skills in written, verbal, visual and numerical formats
https://curhatzzz.com connects jobseekers and recruiters by accurately matching candidate
profiles to the relevant job openings through an advanced 2-way matching technology. While most job
portals only focus on getting candidates the next job, Shine focuses on the entire career growth of